Garnier × L’Oréal – Retail Display Design (Serum & SPF Campaign)

This project consists of a series of retail display solutions developed for the Garnier Serum & SPF campaign, designed to increase product visibility and category clarity across different in-store touchpoints.

The scope includes floor-standing units (FSU), shelf-mounted hanging displays, and countertop (checkout) displays, each optimized for its specific retail location. All display units were manufactured and deployed in retail environments, and actively used in market stores as part of the campaign rollout.

The floor-standing display focuses on vertical product hierarchy and brand communication, integrating layered shelving to separate product ranges while maintaining easy access. Shelf-mounted units were designed as compact, lightweight structures that maximize product exposure within limited shelf depth, ensuring compatibility with standard retail shelving systems. Countertop displays prioritize impulse visibility and compact footprint, making them suitable for high-traffic checkout areas.

Color coding and circular graphic elements were used to differentiate product benefits and ranges, improving customer navigation and product recognition. Structural dimensions were carefully defined to balance stability, capacity, and visual openness without overcrowding the display.

Project Focus

Retail display system design

Space-efficient product presentation

Brand consistency across multiple formats

FMCG merchandising for mass retail

Technical Details

Display Types: Floor-standing unit, shelf-mounted unit, countertop display

Materials: Printed acrylic, metal, structural plastic components

Production: Manufactured and installed in market stores

Scope: Concept design, 3D visualization, technical sizing, production-ready layouts

This project demonstrates a fully realized retail display system, from concept development to mass production and in-store implementation, translating brand identity into functional solutions for real-world retail environments.